Ministry of Information & Broadcasting to Roll Out Special Campaign 5.0 from October 2–31, 2025, Targeting Cleanliness, Workplace Efficiency and Reduction of Pendency Across Main Secretariat and Media Units Nationwide
Ministry of Information & Broadcasting to Roll Out Special Campaign 5.0 from October 2–31, 2025, Targeting Cleanliness, Workplace Efficiency and Reduction of Pendency Across Main Secretariat and Media Units Nationwide
Preparatory Phase Underway with Media Units Directed to Finalize Targets, Identify Pending References, Improve Record Management, Dispose of Outdated Materials, E-Waste and Undertake Office Beautification Drives
Previous Campaigns Yielded Major Results: Rs. 33.39 Crores Revenue Generated, 10.26 Lakh Kg Scrap Disposed, 12.9 Lakh Sq. Ft. Space Freed, and Nearly 1.69 Lakh Physical Files Weed-Out Since 2021
Ministry of Information & Broadcasting is preparing to launch Special Campaign 5.0, from 2nd October to 31st October 2025 in the Main Secretariat and the Media Units spread across the country for enhancing the cleanliness of offices and improving the overall workplace environment and reducing pendency of references.
Under Special Campaign 5.0, in the Preparatory Phase, all the Media Units along with all its field formations including Main Secretariat have been directed to finalize targets, identify pending references, and improving cleanliness and space management. Special attention will be given to record management, disposal of outdated materials, e-waste and the beautification of offices. The nodal officers for all the Media Units have been nominated including Nodal officer for the Ministry.
On 12thSeptember 2025, Secretary (I&B), Shri Sanjay Jaju had taken a review meeting on preparation and implementation of the Campaign with all the Heads of Media Units and their Nodal Officers and given directions for taking appropriate and timely action to achieve the targets set for this year’s Campaign.
This Ministry had done exceptionally well in the previous Special Campaigns, demonstrating consistent commitment towards institutionalizing Swachhata and ensuring timely disposal of pending matters. The efforts made in earlier campaigns have not only contributed to improve the cleanliness of offices but also resulted in significant outcome in generation of revenue, management of space and disposal of physical files etc.
Total Revenue generated since the inception of Special Campaign in 2021 is ₹33.39 Crores. Between 2022 and 2024, about 10.26 lakh kilograms of scrap was disposed of, 12.9 lakh square feet of space was freed, and 1.69 lakh physical files were weeded out. From Special Campaign 2.0 up to August 2025, a total of 4,948 outdoor campaigns were conducted and 12,605 spots were cleaned.
Highlights of some achievements are reflected below
| YEAR-WISE TOTAL REVENUE GENERATED & SPACE FREED UNDER SPECIAL CAMPAIGN |
||
| Year | Total Revenue Generated (in ₹) | Total Space Freed (in sq. ft.) |
| 2021 | 7433500 | – |
| 2022 | 254282632 | 1138993 |
| 2023 | 53899811 | 63216 |
| 2024 | 18366429 | 88108 |
| YEAR-WISE TOTAL SCRAP DISPOSED & PHYSICAL FILES WEEDED OUT UNDER SPECIAL CAMPAIGN |
||
| Year | Total Scrap Disposed (in kg) | Total Physical Files Weeded Out |
| 2021 | – | – |
| 2022 | 473545 | 73318 |
| 2023 | 349126 | 47094 |
| 2024 | 203765 | 48638 |
| YEAR-WISE TOTAL OUTDOOR CAMPAIGNS & SPOTS CLEANED UNDER SPECIAL CAMPAIGN | ||
| Year | Total Outdoor Campaigns | Total Spots Cleaned |
| 2021 | –
|
– |
| 2022 | 1103
|
3947 |
| 2023 | 2358
|
4394 |
| 2024 | 1487
|
4264 |
|
|
||
BEST PRACTISES UNDER SPECIAL CAMPAIGN 4.0
BEST PRACTISES UNDER SPECIAL CAMPAIGN3.0
BEST PRACTISES UNDER SPECIAL CAMPAIGN2.0
