{"id":13281,"date":"2025-12-05T15:49:01","date_gmt":"2025-12-05T10:19:01","guid":{"rendered":"https:\/\/theeducationoverview.in\/?p=13281"},"modified":"2025-12-05T15:49:01","modified_gmt":"2025-12-05T10:19:01","slug":"tradition-meets-ambition","status":"publish","type":"post","link":"https:\/\/theeducationoverview.in\/?p=13281","title":{"rendered":"Tradition Meets Ambition"},"content":{"rendered":"
\n

Tradition Meets Ambition<\/strong><\/span><\/h2>\n

Youth Redefine India’s Trade Fair Legacy
\n<\/span><\/strong><\/span><\/h3>\n<\/div>\n
Posted On: 25 NOV 2025 11:21AM by PIB Delhi<\/strong><\/span><\/div>\n
<\/div>\n

Youth at the Heart of IITF 2025<\/strong><\/span><\/p>\n

At the 44th India International Trade Fair (IITF) in New Delhi, the theme\u00a0\u201cEk Bharat Shreshtha Bharat\u201d<\/em>\u00a0comes alive not only through the pavilions or the cultural programmes\u2014but in the faces of the young artisans and entrepreneurs proudly standing behind their stalls. From Bijnor to Madhubani, Alwar to Kutch, and even from across the Mediterranean in Tunisia, the 2025 edition of IITF showcases a new generation whose ambition is reshaping the economic and cultural landscape of India and the world.<\/strong><\/span><\/p>\n

Across Bharat Mandapam\u2019s wide corridors, these young participants are not merely selling products. They are carrying forward family legacies, reinventing traditional crafts, experimenting with new technologies, and charting entrepreneurial journeys of their own.<\/strong><\/span><\/p>\n

In their stories, one finds the lived expression of policies that promote MSME growth, skill development, rural livelihoods and global market linkages. Complementing these efforts is\u00a0Mera Yuva Bharat (MY Bharat), a landmark initiative of the Government of India that provides young people with a dedicated platform to build leadership, pursue innovation, and translate their energy into meaningful action for nation-building.<\/strong><\/span><\/p>\n

At IITF 2025, these aspirations meet opportunity \u2014 giving young Indians a national and international stage on which to shape the country\u2019s future.<\/strong><\/span><\/p>\n

The Jaggery Innovator from Bijnor, Uttar Pradesh<\/strong><\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

Hailing from Bijnor, one of India’s largest sugarcane-producing districts,\u00a026-year-old Naman Sharma\u00a0embodies a new generation, determined to carry its legacy forward rather than leave it behind. His journey\u00a0to becoming a young agro-entrepreneur began with a simple mission:\u00a0\u201cI want to modernise the jaggery industry and deliver chemical free and natural products.\u201d<\/em><\/strong><\/span><\/p>\n

Born into a sugarcane-growing family, Naman wanted to stay rooted in his land even as his peers went abroad to study. In 2021, Naman formally registered his private limited company, even though he had already begun experimenting as early as 2018.<\/strong><\/span><\/p>\n

His younger brother (21) and sister (23) are his core team now and together they are creating rural livelihood opportunities by employing 15 factory workers and 25 women in the packaging unit.<\/strong><\/span><\/p>\n

This is his first IITF, and getting here wasn\u2019t accidental. It came after strong responses at regional events- from\u00a0Bijnor Mahotsav to Basant Mahotsav. Now, he is eyeing exports and applying for\u00a0Prime Minister’s Employment Generation Program (PMEGP) to advance his units.<\/strong><\/span><\/p>\n

The Madhubani Heir Carrying a Padma Shri Legacy<\/strong><\/span><\/p>\n

In the Bihar pavilion, the vibrant colours of Madhubani paintings catch the eye immediately, and at the heart of this display is\u00a018-year-old Madhuram Kumar Jha\u00a0from Jitwarpur, Bihar, a village synonymous with the art form itself.<\/strong><\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

His grandmother is no ordinary artist. She is Padma Shri Baua Devi, a national awardee and one of the leading figures of the Mithila tradition. Madhuram grew up observing her artistry and skills.<\/strong><\/span><\/p>\n

\u201cWhen my grandmother used to paint, I would sit next to her, bringing whatever she asked for. I learned by watching her hands<\/em>,\u201d he says, recalling his earliest memories at the age of six.<\/strong><\/span><\/p>\n

His artistic career has already taken him to several states and expositions. Despite his busy schedule, Madhuram is still preparing for his exams. “I will start studying after the fair ends<\/em>,” he says earnestly.<\/strong><\/span><\/p>\n

He credits the pavilion for giving him visibility and a sense of identity: \u201cThe government has given us a name, a stage\u2026 because of my Dadi Maa<\/em>.\u201d<\/strong><\/span><\/p>\n

His dream is as expansive as his art- to take Madhubani to \u201cevery street, every country<\/em>\u201d and, eventually, to become an IRS officer or join the Indian Navy.<\/strong><\/span><\/p>\n

Madhuram is a reminder that cultural heritage thrives when embraced by the young, not as nostalgia, but as living, growing art.<\/strong><\/span><\/p>\n

The Young Potter Holding Up a Family Tradition<\/strong><\/span><\/p>\n

In the Rajasthan pavilion, rows of terracotta pots, glow under the warm lights. Among them stands\u00a020-year-old Karishma Parjapat, soft-spoken yet confident, representing her family\u2019s long-standing pottery craft.<\/strong><\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

\u201cWe break the clay, melt it, soak it\u2026 then my father shapes it and cooks it in a clay kiln<\/em>,\u201d she explains with the clarity of someone who has watched the process unfold all her life.<\/strong><\/span><\/p>\n

Karishma is pursuing her\u00a0BA from Dausa district, while supporting her father, mother, sister, and two workers who handle the craft full-time. \u201cWe study at home, but we also help. It is our family\u2019s work<\/em>,\u201d she says.<\/strong><\/span><\/p>\n

Their stall is sponsored by the Directorate Women Empowerment: \u201cThe government does not take money from us<\/em>,\u201d she notes. They apply whenever entries are invited, and her family has now been selected twice.<\/strong><\/span><\/p>\n

What stands out most about Karishma is the ease with which she moves between tradition and modernity, helping customers, explaining techniques, and speaking about her craft while balancing college life. Her presence reflects the growing visibility and influence of young women in India\u2019s craft landscape.<\/strong><\/span><\/p>\n

At IITF, her family\u2019s terracotta pieces are not just products, they are the imprints of Rajasthan\u2019s soil shaped and carried forward by youthful hands.<\/strong><\/span><\/p>\n

An 800-Year Legacy Carried Forward by the Young<\/strong><\/span><\/p>\n

When\u00a0Luhar Javed Abdulla, 26,\u00a0speaks about his craft, he is recounting a history older than nations. “Our work is 800-900 years old, but our family’s work has been around 400 years.<\/em>“<\/strong><\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

From Kutch, Gujarat, Javed makes copper bells, once known as Indian cowbells hung around cattle necks, now transformed into musical instruments, wind chimes, and doorbells.<\/strong><\/span><\/p>\n

His family business\u00a0employs 20 people, most of them women, and their work has travelled far beyond India; a cousin regularly showcases their craft in exhibitions in the United States with excellent response.<\/strong><\/span><\/p>\n

Javed represents the artisan community that has learned to innovate from within tradition, customising products for modern needs while maintaining centuries-old metalworking techniques. For Javed, IITF is more than a marketplace, it is a cultural stage. Each softly ringing bell at his stall carries an echo of Kutch\u2019s pastoral history, held and renewed by a young custodian of the craft.<\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Beyond Borders: The Young Faces of IITF\u2019s International Pavilion\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/span><\/p>\n

\u00a0The international pavilion at IITF 2025 is a world in itself. This year, the fair is hosting 12 participating countries and together, they are showcasing how IITF has evolved into a global marketplace, connecting cultures, crafts, and young entrepreneurs across continents.<\/strong><\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

Amid these bustling foreign stalls stands\u00a026-year-old Ahmad Shahid from Tunisia, offering Delhi a taste of\u00a0North African craftsmanship. His display of hand-painted ceramics, olive-wood kitchenware, lamps and decorative pieces draws visitors with its earthy elegance\u2014an aesthetic that mirrors the artisanal heritage of his homeland.<\/strong><\/span><\/p>\n

Ahmad grew up learning his family\u2019s artistry and wishes to continue the legacy of his father. Today, he runs a small export-oriented enterprise, hoping to build long-term trade linkages. \u201cPeople here ask a lot of questions\u2026 they want to know how we make things,<\/em>\u201d he smiles, noting how Indian visitors show genuine curiosity.<\/strong><\/span><\/p>\n

For international participants, IITF offers far more than footfall. It is a gateway to understand local tastes, meet wholesalers, explore cross-border collaborations, and position themselves within India\u2019s booming handicraft and lifestyle market.<\/strong><\/span><\/p>\n

\n

Youth as Engines of Transformation<\/strong><\/span><\/p>\n

IITF 2025 stands as a powerful reflection of\u00a0Ek Bharat Shreshtha Bharat<\/em>, not only through its pavilions but through the young participants who give the fair its energy and purpose. These youth- entrepreneurs, artisans, innovators, represent India\u2019s diversity in its most vibrant form. Their work blends local knowledge with modern ambition, demonstrating how unity grows stronger when every region\u2019s talent is recognised, nurtured and given space to flourish.<\/strong><\/span><\/p>\n

What makes their presence truly significant is the empowerment it symbolises. For many of them, IITF is their first major platform, an opportunity to showcase their skills, meet new audiences, understand markets and see their craft valued at a national and international level.<\/strong><\/span><\/p>\n

In their stories lies a simple truth: the spirit of\u00a0Ek Bharat Shreshtha Bharat<\/em>\u00a0grows stronger when its youth are empowered\u2014given platforms to dream, create, and lead. Their journeys remind us that India\u2019s progress is shaped not only in big halls or grand pavilions, but in the determination of young citizens who shape the nation\u2019s story with every craft, innovation and idea they bring to life.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tradition Meets Ambition Youth Redefine India’s Trade Fair Legacy Posted On: 25 NOV 2025 11:21AM by PIB Delhi Youth at the Heart of IITF 2025 At the 44th India International Trade Fair (IITF) in New Delhi, the theme\u00a0\u201cEk Bharat Shreshtha Bharat\u201d\u00a0comes alive not only through the pavilions or the cultural programmes\u2014but in the faces of …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13281","post","type-post","status-publish","format-standard","hentry","category-education-news"],"_links":{"self":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13281"}],"version-history":[{"count":1,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13281\/revisions"}],"predecessor-version":[{"id":13283,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13281\/revisions\/13283"}],"wp:attachment":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}