{"id":13033,"date":"2025-12-04T18:12:46","date_gmt":"2025-12-04T12:42:46","guid":{"rendered":"https:\/\/theeducationoverview.in\/?p=13033"},"modified":"2025-12-04T18:12:46","modified_gmt":"2025-12-04T12:42:46","slug":"hotel-industry-and-farmers-partnerships-is-critical-for-mutual-growth-secretary-dr-devesh-chaturvedi","status":"publish","type":"post","link":"https:\/\/theeducationoverview.in\/?p=13033","title":{"rendered":"Hotel, Industry and Farmers Partnerships is Critical for Mutual Growth: Secretary Dr. Devesh Chaturvedi"},"content":{"rendered":"
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Hotel, Industry and Farmers Partnerships is Critical for Mutual Growth: Secretary Dr. Devesh Chaturvedi<\/strong><\/span><\/h2>\n

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Posted On: 24 NOV 2025 5:35PM by PIB Delhi<\/strong><\/span><\/div>\n
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Secretary, Department of Agriculture & Farmers\u2019 Welfare, Dr. Devesh Chaturvedi, today urged the hospitality industry to forge direct, structured, and long-term partnerships with Farmer Producer Organizations (FPOs), calling such collaborations indispensable for ensuring consistent access to high-quality agricultural produce.<\/strong><\/span><\/p>\n

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Addressing the FPO\u2013Hospitality & Farmers\u2019 Benefit Summit 2025, organised by the Federation of Hotel & Restaurant Associations of India (FHRAI), he emphasized that direct FPO\u2013hotel linkages would form a powerful win-win model\u2014boosting farmers\u2019 incomes while enabling hotels to source premium, largely chemical-free ingredients.<\/strong><\/span><\/p>\n

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Dr. Chaturvedi highlighted that India now hosts nearly 40,000 FPOs, many offering produce that naturally aligns with the hospitality sector\u2019s rising demand for clean, safe, and sustainable food. He underscored that farmers continue to face an inverted pricing cycle\u2014buying inputs at retail prices but selling produce at wholesale\u2014an imbalance that can be corrected only through direct procurement partnerships with hotels.<\/strong><\/span><\/p>\n

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Reiterating the Prime Minister\u2019s call for stronger agriculture\u2013industry collaborations, he noted that such partnerships would reduce middlemen, secure supply chains, raise farmer profitability, and enable the hospitality sector to expand GDP contribution and employment.<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

He added that the Government is promoting organic farming, GI-tagged products, and responsible tourism, citing the Kumarakom Model in Kerala as a benchmark for sustainable industry\u2013community integration.<\/strong><\/span><\/p>\n

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Speaking at the Summit, Shri Suman Billa, Additional Secretary & Director General, Ministry of Tourism, said India needs a fast-tracked, structured farmer\u2013hotel partnership architecture. Such a model, he noted, would accelerate the Government\u2019s vision while uplifting rural livelihoods and strengthening tourism-driven value chains.<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

FHRAI President Shri Surendra Kumar Jaiswal reaffirmed the readiness of hotels to procure directly from FPOs\u2014provided supply is consistent and quality-assured. Mr. Garish Oberoi, Hony. Secretary, FHRAI expressed gratitude to Chief Guest for his policy direction and to the Guest of Honour for reinforcing the tourism sector\u2019s commitment to rural linkages.<\/strong><\/span><\/p>\n

Mr. M. P. Bezbaruah, Secretary-General, HAI, reiterated the long-standing demand for granting infrastructure status to hotels to unlock broader development opportunities.<\/strong><\/span><\/p>\n

Industry leaders including Mr. Rahool Macarius (Wyndham Hotels & Resorts), Mr. Vishvapreet Singh Cheema (Lemon Tree Hotels), Mr. Ajay Bakaya, Managing Director, Sarovar Hotels and Ms. Ankita Jaiswal (HRANI & UPHRA) also shared insights during the inaugural session.<\/strong><\/span><\/p>\n

The technical session moderated by food writer Shri Sourish Bhattacharyya delivered a clear operational blueprint for implementing a national farm-to-hospitality supply chain.<\/strong><\/span><\/p>\n

Key contributors during the Technical session included:<\/strong><\/span><\/p>\n

Ms. Asha Sota (MoAFW),<\/strong><\/span><\/p>\n

Shri Vijay Pratap Singh Aditya (Ekgaon Group),<\/strong><\/span><\/p>\n

Shri \u00a0Kirti Prasanna Mishra (Ecociate Consultants),<\/strong><\/span><\/p>\n

Shri \u00a0Ashwni Kumar Goela (Radisson Hotel Group),<\/strong><\/span><\/p>\n

Ms. Meena Bhatia (Le Meridien, New Delhi),<\/strong><\/span><\/p>\n

And Chef \u00a0Davinder Kumar and Chef Rakesh Sethi.<\/strong><\/span><\/p>\n

This framework marks one of India\u2019s first aligned, multi-stakeholder national blueprints for integrating farmers with the hospitality supply chain.<\/strong><\/span><\/p>\n

A major highlight of the Summit was FHRAI\u2019s curated exhibition featuring 50 FPOs from 17 states, showcasing an extensive range of regional and GI-tagged products \u2014 including yellow tea, Kashmiri mamra almonds, Himalayan saffron, makhana, black turmeric, forest honey, katarni rice, and Kandhamalhaldi. The exhibition demonstrated India\u2019s agricultural diversity and offered FPOs unprecedented visibility into institutional market requirements.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hotel, Industry and Farmers Partnerships is Critical for Mutual Growth: Secretary Dr. Devesh Chaturvedi Posted On: 24 NOV 2025 5:35PM by PIB Delhi Secretary, Department of Agriculture & Farmers\u2019 Welfare, Dr. Devesh Chaturvedi, today urged the hospitality industry to forge direct, structured, and long-term partnerships with Farmer Producer Organizations (FPOs), calling such collaborations indispensable for …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13033","post","type-post","status-publish","format-standard","hentry","category-education-news"],"_links":{"self":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13033"}],"version-history":[{"count":1,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13033\/revisions"}],"predecessor-version":[{"id":13035,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=\/wp\/v2\/posts\/13033\/revisions\/13035"}],"wp:attachment":[{"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeducationoverview.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}